Briefly on magic again
I noticed that Hank Lee, one of the magic dealers in the U.S. regularly has sales on. A few weeks ago it was 25% off the whole order. This week, it was “Buy one, get one half price” - “It is our biggest sale ever”. But just stop and think about this for a second - at 25% off, I save $25 out of a $100 no matter what. But at the buy one get one half price, at best if I buy two $50 items, I get…$25 off. If I buy a $60 and a $40 item, I only save $20 - it’s the cheapest one for the discount! So in fact, it’s not their biggest sale ever, and you’d do well to wait for a 25% off sale instead, unless you know you’re not going to do any better.
In a similar vein, they followed their 3-day 25% off sale with a %20 sale for another few days - clever tactic for anyone who might have been debating or forgot, still gets hooked by a good deal without saving quite so much money. So they’re good at marketing if nothing else!